Made for hair that is dyed or bleached, it is formulated to ensure a consistently brilliant color.

The new Be Pure protective mask, made for hair subjected to coloring or bleaching, is formulated to ensure a consistently brilliant color. Applied after shampooing, it intensely nourishes the fiber and protects the hair, stabilizing and balancing the color, which will be visibly brighter. At the same time, thanks to the pomegranate extract and the organic calendula, it makes the hair soft, silky and easy to comb. Shampoo after shampoo, the color does not fade, keeping its intensity unchanged, and the hair is protected from UV rays.


    Protects the cosmetic color, preventing fading and reduction of intensity
    Contains Pomegranate and Calendula extract
    The hair is soft, silky and easy to comb

Formula 100% made in Italy, rich in organic extracts for the Be Pure protective mask:

    Organic Pomegranate Extract: fruit rich in Vitamins A, C, E, iron and antioxidants, it gives vigor and nourishment to hair exploited or debilitated by chemical treatments.
    Organic Calendula: known in the cosmetic field for its reinforcing, antiseptic and anti-inflammatory virtues, the calendula has numerous active ingredients that nourish the hair and prevent loss of intensity and alteration of color.
    Without SLS, without Siles, Without Parabens, Without Dyes, Without Silicones, Hypo-allergenic fragrance, Without mineral oils.